Objective: Create awareness of a new hotel spa located at (a casino), the largest casino in the northern hemisphere.
Solution: Tradeshow Booth at The Chamber of Commerce event at the MGM ballroom. A Virtual Prize Wheel on a large screen TV is loaded with Spa services and prizes.
Results: A line of people for the Virtual Prize Wheel quickly grew to the point of a one hour wait for a chance to spin the prize wheel. Near the end of the event the line needed to be physically shut down as it continued to grow. This 3 hour event yielded 300 winners and email addresses. Positive PR as well as an increase in brand awareness.