Objective: To increase awareness of event and to promote advanced ticket sales thereby generating immediate income and on-going support for the Reggae Festival.

Solution: 60 days prior to the festival a virtual prize wheel was implemented on the festivals website. Over the course of the 60 day period 3000 people familiar with the Reggae Festivals’ brand played the prize wheel. The players contact data was recorded and used to advance their advanced sales initiative and to be a reminded of the event via email campaigns.

Results: An email list of over 3000 addresses captured in 60 days, the highest pre-event online ticket sales, and the largest turnout in the festivals history.

Solution: The Inn teamed up with local merchants to gather Coupons and Prizes that would benefit all. A Prize Wheel was added to their website with a variety of both coupons and prizes which were honored as part of a stay at the Inn.

Results: This summer long promotion yielded over 4000 names and email addresses and increased the occupancy rates during the mid-week time period.

Solution: Tradeshow Booth at The Chamber of Commerce event at the MGM ballroom. A Virtual Prize Wheel on a large screen TV is loaded with Spa services and prizes.

Results: A line of people for the Virtual Prize Wheel quickly grew to the point of a one hour wait for a chance to spin the prize wheel. Near the end of the event the line needed to be physically shut down as it continued to grow. This 3 hour event yielded 300 winners and email addresses. Positive PR as well as an increase in brand awareness.

Solution: Add a Combination Prize/Coupon Wheel to their website. This Prize Wheel offered the chance to win a dinner for two as the grand prize, then various coupons for free drinks, dessert and a chance to win a 20% savings coupon.

Results: This continuing Prize Wheel promotion averages 30 email addresses per day and will yield over 10,000 email addresses annually.