Tablet technology is driving new interactive marketing tools. The fast growth of the tablet will allow businesses to engage current or potential customers in new ways.
Virtual interactive marketing games collect marketing data and increase brand awareness. Creative mobile applications such as the Virtual Prize Wheel is fast becoming an important tool for consumer engagement..
Gamification is the use of game design techniques to engage audiences. This Virtual Scratch Off marketing game does just that, as well as acts as a lead generator and prize or coupon distribution system Incentive Promotional Marketing is a powerful method of connecting businesses with consumers. Brand Gaming offers odds & inventory controlled interactive promotions.
Plenty of companies say they have interactive banner ads but they are not so interactive. This ad is truely interactive. You play the ad itself, without being redirected or tricked into a long survey to play.
There are so many auto dealer promotions in this virtual prize wheel, I’m not even sure where to start. Take the image below. This one was done as an incentive to sales people. Every time they sold or leased a car, they logged into the special website and entered the VIN number for a chance at up to a 500.00 bonus. The virtual prize wheel allows you to control the odds and prizes for your automotive promotion.
This auto dealer promotion can also be used for the client that bought the vehicle, or upload the VIN numbers of past buyers and invite them into the dealership for a chance to win.
The original promotion was the simplest. Hang it from your website as a lead generator. Everyone wants a chance to win. It’s a fact! 😉 Visit www.winningprizewheel.com
On receipts or on business cards ask patrons to visit your website to participate in a survey and for a chance to win a prize. Once they fill out a survey they will be redirected to your Virtual Prize Wheel. You collect valuable data and they have engaged with your brand.
That’s Win Win Marketing
In the small seaside town of Scituate Harbor, Massachusetts is the highly acclaimed Day Spa. While tranquility is happening within it’s doors, the same cannot be said for what is going on at their Facebook Fan site.
The Facebook Prize Wheel Marketing App allows people to take a Spin from the Fan Site and post to all their friends Walls increasing the spa’s visibility and name recognition. Pushing people into their Fan site and interacting with the Brand is the goal. It only took one person to post after the Spin to get the viral effect in motion.
For automotive lead generation from the current advertising initiative, the car dealership offers potential customers a chance to play and to win prizes and or coupons from their Virtual Prize Wheel located on their website. The leads generated from players are then used for follow up and online email marketing campaigns. This will engage future customers in a fun way while generating new business.
Your dealership has website visitors coming and going all day long. The Virtual Prize Wheel will let you know they were there! Virtual Prize Wheel marketing is simple, effective and measurable.
Not only could you use it to drive customers in, but you could use it as a Sales Incentive. This will increase the productivity in your sales people. The sales person that sells the most cars gets a chance at spinning the wheel.
Idea Note: Offer a single large prize over a long promotion period. Offers may include coupons valid towards a purchase, service, parts and accessories.