Objective: To increase awareness of event and to promote advanced ticket sales thereby generating immediate income and on-going support for the Reggae Festival.

Solution: 60 days prior to the festival a virtual prize wheel was implemented on the festivals website. Over the course of the 60 day period 3000 people familiar with the Reggae Festivals’ brand played the prize wheel. The players contact data was recorded and used to advance their advanced sales initiative and to be a reminded of the event via email campaigns.

Results: An email list of over 3000 addresses captured in 60 days, the highest pre-event online ticket sales, and the largest turnout in the festivals history.