Trade Show Booth Games: Case Study: Spa at Casino

Why do trade show games work so well?

Trade show games work well for several reasons:
  1. Attracting Attention: Trade show games are designed to catch the attention of attendees and draw them into the booth. People are naturally curious and drawn to activities that are visually interesting or interactive.
  2. Engagement: Trade show games engage attendees by giving them an opportunity to participate in an activity. This helps to create a sense of fun and excitement, which can lead to a more positive association with the brand or product being promoted.
  3. Branding: Trade show games can be designed to incorporate branding and messaging, which helps to reinforce the company’s identity and message.
  4. Networking: Trade show games provide a low-pressure way to initiate conversations and build relationships with potential customers or partners. Participants can connect with booth staff and other attendees over the shared experience of the game.
  5. Prizes: Trade show games often offer prizes or giveaways to participants, which provides an additional incentive for attendees to engage with the brand or product being promoted. This can also help to create a positive impression of the company and encourage attendees to visit the booth again in the future.

Objective: Create awareness of a new hotel spa located at (a casino), the largest casino in the northern hemisphere.

Solution: Tradeshow Booth Game at The Chamber of Commerce event at the MGM ballroom. A Virtual Prize Wheel on a large screen TV is loaded with Spa services and prizes.

Results: A line of people for the Virtual

Trade Show Game
Trade Show Game


trade show booth game
trade show booth game

Prize Wheel quickly grew to the point of a one hour wait for a chance to spin the prize wheel. Near the end of the event the line needed to be physically shut down as it continued to grow. This 3 hour event yielded 300 winners and email addresses. Positive PR as well as an increase in brand awareness.



How businesses benefit from a Virtual Spinning Prize Wheel

How small businesses can use an online Virtual Prize Wheel on their website

A Digital Prize Wheel is an incentive-based promotion and a very creative tool for both small and large businesses, especially anyone running a store and needing the extra attention. The Virtual Prize Wheel works to drive current and or potential customers to your website by giving them the opportunity to win prizes and coupons. It can run from your website, point of purchase counter, trade show, retail kiosk or mobile website, except local search ads on Google maps. With the Interactive Prize Wheel, you set the odds, the quantity, and prizes or coupon types. The prize wheel works around the clock acquiring names and email addresses of consumers that are now familiar with your business to build your business a large database. You can look at here to learn more about digital marketing and how it can help you stay ahead in the competition.

Benefits of the Digital Prize Wheel

  • The Digital Prize Wheel will help small businesses to build a large email database by capturing names and email addresses of website visitors. Small business owners who visit this website for advice should try this too. This will in turn lead to new customers being acquired and thus generate new sales.
  • Use email marketing games to increase email open and Click Through Rates
  • The incentive of winning a prize will generate traffic to the website and increase brand awareness.
  • The instant win marketing that comes with the use of the Interactive Prize Wheel creates instant gratification for website visitors.
  • The interaction and sense of fun creates positive Public Relations and brand awareness.
  • To boost foot traffic, businesses with physical locations can direct winners to collect the prizes from their physical location.
  • The interactive prize wheel can also be used to fill in slow days by making the slow days, such as Monday to Thursday the only days when prizes can be redeemed.
  • It is a unique and creative form of branding which small businesses can enjoy.
  • Promote new products and services because of its great potential to drive traffic to your website.
  • The Interactive Virtual Prize Wheel may also be used for an online store using coupon codes.
  • It is also a great way to increase direct mail response rates
  • The Virtual Prize wheel also creates a fun element to any business and promotion.
  • It is an amazing lead generation tool.
  • It works 24/ to generating leads and positive results.
  • It is easy to install and features a secure administrative set up of prizes and odds.

Tablet Interactive Marketing

Tablet technology is driving new interactive marketing tools. The fast growth of the tablet will allow businesses to engage current or potential customers in new ways.

Virtual interactive marketing games collect marketing data and increase brand awareness. Creative mobile applications such as the Virtual Prize Wheel is fast becoming an important tool for consumer engagement..

Photos and demos coming soon.

Visit Mobile Marketing Games from Brand Gaming



SMS Virtual Prize Wheel

All New SMS Virtual Prize Wheel

Text the word: Spin to 27126 and you will receive a code to Spin.  Update: We canceled this service.  It did work great!

This Virtual Prize Wheel gives you the ability to collect both the player’s mobile number and their email address.

This is a demonstration and we will not be using your mobile number other
than to send you the code to play.

All New: SMS to Screen Game


Interactive Banner Ads – Prize Wheel

Plenty of companies say they have interactive banner ads but they are not so interactive. This ad is truely interactive. You play the ad itself, without being redirected or tricked into a long survey to play.

Visit Brand Gaming for interactive games

Hair Salon / Spa marketing with a Virtual Prize Wheel

10 fast marketing ideas for Salon’s and Spa’s using a Virtual Prize Wheel.

1. Have it your website and start collecting contact information while motivating players into your salon. You can look into this content and use the contact data in your future email marketing

2. Create am in-store Point of Purchase display to engage players.  Offer discounts on specific brands and give away overstock products.

3.  Have contests with your staff.  When they reach a goal they then receive a spin on the prize wheel.

4.  Create a referral or bring-a-friend program when goals are reached the referring client receives a spin on the prize wheel

5. Offer the virtual prize wheel on your Facebook page requiring clients to Like the page in order to have a Spin.

6.  Have the prize wheel at the front desk allowing players to spin and win a discount on services not regularly booked

7. Offer a survey from your website. When the survey is submitted they will be redirected to the prize wheel

8. Use the chance of winning on the prize wheel in your traditional advertising to generate an increased response rate

9. Use it to encourage Gift Card sales from your website.  Buy a Gift Card get a chance to win.

10.  Partner with distributors or like businesses and everyone will benefit from a controlled interactive promotions.  The virtual prize wheel is as versatile as your imagination.

QR Code Interactive Promotions

Interactive QR Code Games for the iPhone / Android

Mobile QR CODE Games

Below is an example of an actual Restaurant Table Talker – Prize Wheel Promotion.

More Information is at

You set the odds, you set the prizes or coupons. A branded email is sent to all players.

Surveys with Incentives

On receipts or on business cards ask patrons to visit your website to participate in a survey and for a chance to win a prize. Once they fill out a survey they will be redirected to your Virtual Prize Wheel. You collect valuable data and they have engaged with your brand.
That’s Win Win Marketing

Facebook App Prize Wheel

In the small seaside town of Scituate Harbor, Massachusetts is the highly acclaimed Day Spa.  While tranquility is happening within it’s doors, the same cannot be said for what is going on at their Facebook Fan site. 

The Facebook Prize Wheel Marketing App allows people to take a Spin from the Fan Site and post to all their friends Walls increasing the spa’s visibility and name recognition. Pushing people into their Fan site and interacting with the Brand is the goal. It only took one person to post after the Spin to get the viral effect in motion.

Below is an actual posting to the Wall.



This style of a post no longer exists.