Why do trade show games work so well?
- Attracting Attention: Trade show games are designed to catch the attention of attendees and draw them into the booth. People are naturally curious and drawn to activities that are visually interesting or interactive.
- Engagement: Trade show games engage attendees by giving them an opportunity to participate in an activity. This helps to create a sense of fun and excitement, which can lead to a more positive association with the brand or product being promoted.
- Branding: Trade show games can be designed to incorporate branding and messaging, which helps to reinforce the company’s identity and message.
- Networking: Trade show games provide a low-pressure way to initiate conversations and build relationships with potential customers or partners. Participants can connect with booth staff and other attendees over the shared experience of the game.
- Prizes: Trade show games often offer prizes or giveaways to participants, which provides an additional incentive for attendees to engage with the brand or product being promoted. This can also help to create a positive impression of the company and encourage attendees to visit the booth again in the future.
Objective: Create awareness of a new hotel spa located at (a casino), the largest casino in the northern hemisphere.
Solution: Tradeshow Booth Game at The Chamber of Commerce event at the MGM ballroom. A Virtual Prize Wheel on a large screen TV is loaded with Spa services and prizes.
Results: A line of people for the Virtual


Prize Wheel quickly grew to the point of a one hour wait for a chance to spin the prize wheel. Near the end of the event the line needed to be physically shut down as it continued to grow. This 3 hour event yielded 300 winners and email addresses. Positive PR as well as an increase in brand awareness.