Posted by
David in
Advertising/Marketing Agencies, Banks and Credit Unions, Car Dealership, Chamber of Commerce, Clothing Retailer, Fitness / Recreation, Hotels & Inns, Radio Station / TV Promotions, Real Estate, Restaurant Marketing, Retail Stores, Spa's and Hair Salons, Trade Shows on
05 9th, 2010 |
No Comments
Case Study: Spa at MGM Foxwoods...
Objective: Create awareness of a new hotel spa located at MGM Foxwoods, the largest casino in the northern hemisphere. Solution: Tradeshow Booth at The Chamber of Commerce event at the MGM ballroom. A Virtual Prize Wheel on a large screen TV is loaded with Spa services and prizes. Results: A line of people for the Virtual Prize Wheel quickly grew to the point of a one hour wait for a chance to spin the prize wheel. Near the end of the event the line needed to be physically shut down as it continued to grow. This 3 hour event yielded 300 winners and email addresses....