Objective: To build an email list to further their email marketing initiative while driving customers in for increased customer frequency to this high-end three unit restaurant group.

Solution: Add a Combination Prize/Coupon Wheel to their website. This Prize Wheel offered the chance to win a dinner for two as the grand prize, then various coupons for free drinks, dessert and a chance to win a 20% savings coupon.

Results: This continuing Prize Wheel promotion averages 30 email addresses per day and will yield over 10,000 email addresses annually.